Branding

If you are looking for ways to be more visible – work on creating a brand in marketing. Brands with a clear purpose which align with the values of the company are more likely to be noticed.

Before we can dive into “WHY” you must create a brand in marketing, it’s critical we understand “WHAT” a brand is and “WHO” a brand is for. We will also look at how to create your brand to finish out this article. Continue Reading

Who do you intend to serve in your business? Please don’t say – “everyone” or “anybody with a pulse.”  That’s a sure recipe for disaster! — It’s essential to learn how to market to a target audience.

This article highlights five best practices for target audience marketing. The practices we share here build on each other and interact together to help you attract the right people.

To begin, you must choose your target.  But don’t worry!  The beauty of marketing to target audiences is that the audience can change. The audience you are serving today doesn’t have to be the same tomorrow.

For example: You may start out marketing to young moms with children under 5, and then realize that your anti-aging products are better for moms with kids in high school. Or, you may have two different products or services and one serves married men and the other serves retired couples. The key is knowing how to market to a target audience. Continue Reading