If you are looking for ways to be more visible – work on creating a brand in marketing. Brands with a clear purpose which align with the values of the company are more likely to be noticed. Before we can dive into “WHY” you must create a brand in marketing, it’s critical we understand “WHAT” …
What do all successful marketers have in common? It’s not the product or service they sell. It’s knowing the PROBLEM they solve. So, What’s Your Problem? … Be a problem solver! That’s how you’ll stand out! That’s the raw truth.
...Who do you intend to serve in your business? Please don’t say – “everyone” or “anybody with a pulse.” That’s a sure recipe for disaster! — It’s essential to learn how to market to a target audience. This article highlights five best practices for target audience marketing. The practices we share here build on each …