Get this wrong and your whole business will likely crumble! Here’s the question. Who do you intend to serve in your business? Please don’t say – “everyone” or “anybody with a pulse.”  That’s a sure recipe for disaster! — It’s essential to learn how to market to a target audience. This article highlights five best …

If you are looking for ways to be more visible – work on creating a brand in marketing. Brands with a clear purpose which align with the values of the company are more likely to be noticed. Before we can dive into “WHY” you must create a brand in marketing, it’s critical we understand “WHAT” …