Have you ever spent hours (maybe days) drafting a masterful article, so excited to share it, and then nobody reads it? How do you create content to entice and serve your audience?
What makes content enticing and irresistible?
What makes you an expert in knowing what will best serve your audience?
Those are great questions and knowing the answer will really help move your business along. It’s important that your content both entice and serve your audience. After all, you aren’t in the business to spend your time and effort for nothing. There are people that need to hear your message. You are doing them a disservice if you are not giving them what they need.
Before you even worry about the content itself, you need to know your audience and what they want. Don’t fall into the trap of “thinking” you know what your audience wants. We’ve made that mistake plenty of times. Have you a clear picture of who your audience is? Have you made a list of their characteristics, their pain points, and their dreams and desires?
What is Enticing Content That Also Serves?
You need to start with content that serves. Content will serve your audience when it speaks directly to them. Have you ever read an article or heard a speech, sermon, or lecture and walked away thinking, “boy he/she was speaking to me!”. Think of being the one who answers a question they are wrestling with, gives them a solution to a problem that is making them crazy, or gives them something they have been waiting for. That kind of content serves them by helping and blessing them. Next, your job is to make it enticing, too.
What comes to mind when you think of the word “enticing?” Perhaps you picture a girl in a short little black dress or a big juicy hamburger with all the fixings, or a beach scene with palm trees in the distance. Enticing images grab your attention. So do “sexy” titles for articles or thumbnails for YouTube videos. Depending on what content platform you are using, you will “entice” your audience in a different way. Remember you have about 2-3 seconds to make an impression. People are going to decide whether they want to spend their precious time reading your article, watching your video, or consuming your content on social media.
How are you going to make it memorable while at the same time full of value that will blow their mind about how much they have been served. Make sure you promise them a great result, and then deliver the goods. Spend time crafting the perfect title, designing the perfect thumbnail, choosing the perfect graphic. Do the research!
How to Make Content to Entice and Serve
You start by knowing your audience. What do they want, what do they need, what answers are they looking for? Do you know what their “language” is? Are there slang terms that only your peeps use? What does your audience love to talk about and share with others? If you don’t know these things, ask! Work up a list of questions to ask your audience. You can do this in social media posts, posts in groups, surveys to your list, and also in live videos. You want to get some feedback. This feedback will be golden.
You’ll feel like you’ve won the lottery when the answers start rolling in. You will have a wealth of information to help you know exactly what will SERVE your audience. The way you package it makes it enticing. Get to the point and let them know they have been heard,
What questions would you ask? You’ll know best what pertains to your own niche. Here are some examples:
- Why are you interested in eating healthier these days?
- Why has it been a struggle for you to recruit reps into your business?
- What are your biggest frustrations when it comes to managing your time?
- What do you think you could achieve if you were to lose 15 pounds? How would you feel?
Do a Little Research
Never be afraid to take some short cuts, especially if you are first getting started. You can also do keyword research using apps like Google Keyword Planner. You can search by keyword or niche and get questions that your audience is already asking on AnswerThePublic.com.
When you can become a specialist in knowing what your audience is struggling with or motivated by, you will become an expert in serving them. Now you just need to get good at grabbing their attention with a promise they can’t resist. No more wasting a lot of time trying to figure out what content will be enticing and relevant to your audience. No more making random posts, being stuck sharing quotes, or not posting at all because you’re not sure what in world to write about.
Take Your Next Step
You can learn more about contenting marketing and other tips and strategies for moving your business along in our signature coaching experience, Your Pathway to Profit. This crucial skill of content marketing comes at Step Ten in our 12-step profit-building system.
To make sure you haven’t left out a single step in your own business, schedule a one-on-one 30-minute exploratory call with us, and we’ll be happy to show you where you are on your own pathway to profit.
Get out there and enjoy serving and enticing your audience!
David & Dana
P.S. – If Your Upline Hasn’t Given You A Clear Step-By-Step Blueprint For Generating Leads Online And Successfully Recruiting People On Social Media, This Will Help You – Click Here For Instant Access!
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