Are you afraid to talk to people about your business because you’ve alienated all your friends and family?
Maybe you struggle with how to start conversations with strangers in the first place because you’re an introvert by nature?
It could be that you’re the life of the party, and just don’t know when to turn the conversation from fun to business.
Your fear is real, but it’s time we deal with it! You can even learn to engage people in business phone conversations that end with them asking YOU for details about your products or opportunity.
Understanding Warm Market Vs. Cold Market
You will run out of your friends and family (your “warm” market). If you are like some people, your warm market can turn very cold if they’ve heard from you before about your “great opportunity.” We can easily get “labeled” in this business as one “those” people always pitching something. It’s the sad truth that many in the industry are ruining it for the rest of us who are trying to make a difference and actually help people. That’s why it’s so important to learn how to start conversations with strangers.
“Cold” market prospecting is an important part of building a successful business. You are now talking to people you don’t know, but who actually want the products or services you provide.
Unfortunately, most of us will do almost anything to avoid these uncomfortable conversations! How do you know what to talk about? How do you overcome the fear and actually pick up the phone? What do you say to start a conversation with a stranger?
7 Business Communication Solutions for How To Start Conversations With Strangers
You’ll find these tips helpful in getting past this fear and becoming comfortable talking to people you don’t know. In time, you may find it almost easier than talking with those you already know.
Business Communication Solution #1: Remember it’s SAFE.
There is something “safe” about a business phone conversation as opposed to an in-person meeting. There is a phone line between you. The other person will never know if you are sitting there in your PJs (happy pants as we call them in our house) or in a business suit. If your palms are sweating, who will know but you.
Business Communication Solution #2: Take a DEEP BREATH first.
At some point you just have to do it … summon up the courage to talk to a total stranger about your products or biz!
Take a few deep breaths. Breathe in through your nose and hold it for 15 seconds. Then exhale through your mouth. You are moving energy. You are empowering yourself.
Business Communication Solution #3: MOVE around.
This may look different from each of us. Maybe we just tap our foot. Or maybe we’re full out pacing back and forth across the room generating energy.
Business Communication Solution #4: Do your HOMEWORK.
Before you make the call, investigate a little about your prospect. Look at their various social media profiles. Find something you have in common.
If you don’t have access to any of this information because they are just an email and phone number to you, do an area code search and at least figure out where they are. Take note of their time zone if different from yours.
Business Communication Solution #5: Make a FRIEND.
Don’t ever go into the first call thinking, “Sale, sale, sale.” That will not serve you or them. Instead, be looking to build a relationship, like with a friend.
Your marketing will work when you can find out what they need, want, or desire, and then give it to them. We’ve got all sorts of training on this when it comes to identifying your target market. You are trying to uncover something they would be interested in that you have.
Business Communications Solution #6: Use business phone conversation ICE BREAKERS.
We routinely give our coaching clients scripts for different types of business phone conversations. An important caveat, however: any script you are given to use by any source can be helpful in giving you IDEAS, but take caution not to do scripts verbatim because they undoubtedly WILL NOT sound like you. Remember, YOU need to shine through in your marketing. You need to be the one people are seeking for a solution.
Here are a few examples of things you can say to break the ice (be ready with follow-up questions). Note to self – don’t sound like you’re interviewing your prospect – be casual.
“What do you do for a living?”
“What is your favorite thing about your current business venture.”
“Would you say you are more a healthy eating type person or a work it off at the gym type person?
“What is your ultimate goal for your business?”
“Tell me a little bit about ___.” (See Solution #4 and dig deeper into things your prospect is interested in.)
Business Communications Solution #7: Change your MINDSET.
Getting on the phone can be difficult for people, even with people they know. Let’s face it, not everyone is an outgoing, live it up kind of person who can talk to anyone. There are plenty of introverts that are crushing the entrepreneur life so that excuse is out the door.
Start filling your mind with positive statements: I am good on the phone. People like it when I call because I can help them. I am a servant and must share this value. I am valuable. For more mindset articles, we have several to choose from.
Now, Just Do It! Start a Conversation with a Stranger
The key to getting good on your business phone conversation is to DO IT! Practice with a partner if you don’t have a lot of “live” calls yet. You will never get better at knowing how to start conversations with strangers by not facing your fear. You will not see more money in your bank account if you don’t get on the phone.
If you are still struggling to get people to talk to in the first place, stranger or otherwise, you should take the next step in your business and invest in some lead generation tools and training.
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Blessings to you!
David & Dana
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