Story based selling works because people are attracted to stories. We are social creatures, and we react to social interactions best when shared in story fashion. If you can be the one telling the best stories, you will attract more people. It’s that simple.
Why do we tell stories? Because humans tell stories. It’s what we do. We share what’s happened to us.
Some of us have more interesting stories to share because we live adventurous lives. Those that don’t live vicariously through us and our experiences. Selling with stories is not only creative, but connects us to our audience in ways we may never know. Continue Reading