Why Do We Tell Stories To Build Our Business? — 3 Story Based Selling Secrets Make You Irresistible To Your Market

Story based selling works because people are attracted to stories. We are social creatures, and we react to social interactions best when shared in story fashion. If you can be the one telling the best stories, you will attract more people. It’s that simple.

Why do we tell stories? Because humans tell stories. It’s what we do. We share what’s happened to us.

Some of us have more interesting stories to share because we live adventurous lives. Those that don’t live vicariously through us and our experiences. Selling with stories is not only creative, but connects us to our audience in ways we may never know.

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Did you know that storytelling evokes a strong neurological response? If the story has a happy ending or a tense moment, different brain chemicals are released. Our brains have a stress hormone called cortisol, which allow us to focus when the story gets tense. Oxytocin is released when stories have a cute factor, and that chemical promotes connection and empathy. If our stories have a happy ending, our brains will produce dopamine which will lead to feelings of optimism and hope. Keep these things in mind when selling with stories.

What do we talk about? What stories do we tell?

One of the best storySelling with Stories tellers I know would be Diane Hochman, a mentor in our affiliate company. She has a great training that talks about the 5 major story lines we should use in network marketing. You can grab her free training, “How to Tell Stories that Sell!”

How to Tell Stories that Sell

Here are a few of her storylines that really resonated with us.

  1. Before and After Stories. This is a formula that is pretty simple to use when you want to plug in your own success. Here’s the formula: Before {I did something, bought something, tried something} I was {blank, how you felt, your situation}. Since trying {product, service, etc.} I have had amazing results with {blank}. Dramatize this and play on people’s pain points.We have heard time and time again that we need to provide a solution for our people’s problems. That is why story based selling can be so effective. We share what worked for us.
  1. I’ve Got a Secret. These stories are great. You want to create intrigue because your story can only involve a select few people. You can’t let everybody in, only a select few. So, you offer a private call or a secret webinar. You have appealed to your audience’s curiosity. If you do it correctly, the offer you have presented will become irresistible to them because they will NEED to know!

Story Based Selling Sets You Apart

As a marketer and story teller, you need to entertain your prospects and draw them in. When your prospects can relate to your story, they are more likely to buy from you. We have heard repeatedly, people buy from people they know, like, and trust. If your stories resonate with your market on any level of emotion, you are bound to make a sale or two or more. Story based selling is powerful!

The 3 Story Based Selling Secrets Every Good Marketer Should Know

  1. Stories Should Convey Your Personality.Why do we tell stories?Storytelling is the perfect way to let people get to know you. This is your opportunity to share with your audience on a personal level. Don’t be afraid to share your imperfections and struggles, as well letting your wins shine. Take full advantage of a story to let people into your world.People buy from people, and you want them to buy from you. Let them know who you are.
  2. Stories Should Invoke Emotion.

    Storytelling in and of itself is perhaps the best way to hit that emotional chord with your customers. Your stories need to evoke the emotions and feelings your prospects can relate to. Share your struggles and how you overcame. Share about your transformation and how there is a light at the end of the tunnel.Stories like this will stir emotions. People will relate to you and want to shine like you. Don’t be fake. This is your time to be raw and real. Your story will inspire.You will speak to those who can relate. Be vulnerable. It will serve you well. Be genuine. Be honest. And, be real.
  1. Stories Should Create a Desire for More.Leave a little intrigue in your story. Like a cliffhanger in a television series, be creative in keeping them wanting more. We all want our customers to be repeat customers, always wanting more from us.The ‘more’ can manifest itself in many ways including purchase of a new course you offer, a new product line being introduced, the latest and greatest of whatever you are offering. Use your story based selling to really drive it home and create the interest and desire.

For more great storytelling techniques, see the bestselling book Ted Talks Storytelling.

I read a statistic recently Americans alone consume over 100,000 digital words every single day but 92% say they want brands to tell stories amongst all those words. That tells me that selling with stories is the way to go!

For more great insights on storytelling, grab Diane Hochman’s free training,”How to Tell Stories that Sell!”

How to Tell Stories that Sell

For even more insights on bloggingStory Based Selling and creating great content for your audience, check out Ray Higdon’s course on blogging HERE. Both resources will put you in a position of strength when it comes to relating and connecting with your audience.

So, why do we tell stories in our business marketing? Because story based selling works. Stories make us relatable and believable. People love to hear stories of success.

Don’t be afraid to share your success or the success of others if you are just getting started. Stories give hope. We all want to picture ourselves as successful, income producing entrepreneurs making a difference in the world.

When we can provide that picture for our audience, they will follow. Can’t wait to read some of our stories!

God’s Blessings to You!

David & Dana

P.S. – If Your Upline Hasn’t Given You A Clear Step-By-Step Blueprint For Generating Leads Online And Successfully Recruiting People On Social Media, This Will Help You – Click Here For Instant Access!

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  1. Thanks for the great tips! I couldn’t agree more that storytelling is key to engaging leads and convincing them to become customers, so these tips are invaluable.


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